2021 READER SURVEY RESULTS

 Results were taken from a voluntary reader survey.

The purpose of this survey was to gather information about my reader's packaging and purchasing preferences, familiarity with my books, and content frequency and interests.

The results were VERY interesting. Some of the data was in-line with my estimates, such as the fact that my audience is heavily geared toward ebooks and prefer Amazon as a retail platform. However, here were a few things that surprised me:

  • 79% of my audience is based in North America. While I knew this would be the biggest group, I was surprised at just how big. One of the smallest groups was the UK, which also surprised me. Australia and New Zealand was the next biggest group at 10%.

  • Only 2% have audio books as their preferred book format.

  • 41% of respondents prefer to engage via newsletter only, and only 13% prefer social media only.

  • 41% of people would prefer me to send newsletters more frequently than I do.

  • 81% enjoy reading personal stories in my newsletter and on social media, and video content was the least popular option at only 24%.

My Readers.png

What else did I learn about you?

How many books have you all read?

  • 1-3 books - 38%

  • 4-7 books 32%

  • 8-10+ books 30%

Where are you all from?

  • Canada & the US - 79%

  • Australia & NZ - 10%

  • Europe & UK - 9%

We had respondents from all over the world including countries such as The Netherlands, Belgium, Serbia, Singapore, Slovenia, Argentina and more.

The top 5 books which people listed as their favourite are in order:

  1. The Aussie Next Door (this won top spot very convincingly)

  2. Bad Bachelor

  3. Her Aussie Holiday

  4. Trouble Next Door

  5. Bad Influence

What types of covers do you all prefer?

  1. Romantic couple - 42%

  2. Hot guy - 29%

  3. Scenery - 20%

  4. Cartoon 5%

  5. Black and white - 4%